onsdag den 17. september 2008

How to use trends to build business ideas

#1 Firstly, study and read about megatrends. The father of megatrends, John Naisbitt, wrote in 1990 about trends he would expect to be of importance in 2000. Megatrends such as private welfare state, the time for female leaders, biotech, religious re-change and the return of the individual. I attended a seminar with the Professor, Henrik Blomgren, who gave his view on the 3 most important megatrends: 1) Welfare and health, 2) Globalization, 3) ICT and biotechnology.

#2 Identify the needed knowledge about the chosen megatrend e.g. Welfare and health. E.g. we know about the ageing population, which will lead to more jobs in the health care industry. In Sweden we also know that nearly 50% of the health care is managed by the private sector. Foreign companies like Attendo have entered the Swedish market and offers senior care to the growing ageing population.

#3 Define your business option. In the example with “Welfare and Health” I would ask what to do with elder people? A question some entrepreneurs have thought about and created the first playground for elder people! The business idea is a playground for elder above 65 years old who want to train their balance, muscles and meet other pensions in Stockholm.

#4 Evaluate whether it’s the right time. Time is everything. You must ask yourself how quick it must happen since you are properly ahead of your time.

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